Which?, the UK’s consumer champion, is offering grants to UK-registered charities, universities with exempt charitable status, and not-for-profit Community Interest Companies registered in the UK, to support research projects aiming to improve understanding of the specific consumer harms that diverse and disadvantaged communities experience, and develop evidence-based solutions.

This year, Which? Has made £75,000 available for proposals specifically in two policy areas:

Next-generation energy business models supporting the clean energy transition.
Online choice architecture.

In each of these areas, Which? is interested in funding work that:

Improves understanding of consumer harms affecting diverse and disadvantaged communities in relation to these topics.
Identifies and tests evidence-led, pragmatic solutions to consumer harm experienced by diverse and disadvantaged communities in these areas.
Develops partnerships and encourages collaborative work around these topics.

There is no set minimum or maximum grant. It is anticipated that a small number of high-quality projects will be funded.

There is a two-stage application process. Groups should submit a stage one application form, being shortlisted to complete a full application.

The deadline to submit a Stage One application is 30 March 2026. For more information, please visit The Which? Fund - Which? Policy and insight