Cash4Clubs is a grant programme funded by Flutter UK & Ireland, part of Flutter Entertainment, the global sports betting, gaming and entertainment provider. For this reason, groups must be delivering activities to adults (18+) within the UK or Ireland.

The fund has been increased this year to £500,000 and will provide 250 unrestricted grants of £2,000 each (€2000 in Ireland).

Not-for-profit organisations, including charities, community groups and traditional sports clubs from across the UK and Ireland are eligible to apply.

The 2025/26 programme is focused on supporting adult participation in sport. Funding is available to groups that support over 18s only.

Since Cash4Clubs aims to get vital funds to clubs that need it most, priority will be given to applications from groups working in areas of high deprivation and engaging adults from specific under-represented groups. That means those who:

Are supporting adults living in an area of high deprivation. (Using Government Indices of Multiple Deprivation and the Pobal HP Deprivation Index).
Increase access to sport for one or more under-represented groups, including women, people from racially diverse communities, people with disabilities and people from the LGBTQ+ community.
Encourage adults who would not usually engage in sport to take part. Examples include activities that support physical and mental wellbeing or tackle issues such as loneliness and rural isolation.
Address broader social issues for the local community, for example tackling crime and anti-social behaviour or supporting community cohesion.

The funding is unrestricted and can be used for anything that will support the organisation to continue and/or grow their sports activities for adults.

Groups can expect to have a decision on their application by the end of January 2026. The funding should be spent within a six-month period.

Applications are accepted from 8 September 2025 to 8 December 2025. For more information please visit Home - Cash4Clubs