Tourism Ireland is inviting applications for the second and final round of its International Programming Ireland Fund for 2025. The initiative supports factual and unscripted television projects that promote the island of Ireland to international audiences through content that highlights its landscapes, heritage, culture, food and people.

The fund is open to producers applying for up to £170,000 (€200,000) per project. The requested amount must not exceed 50% of the total global budget. Applicants must demonstrate support from an overseas broadcaster or distributor and ensure the programme will air in one or more of Tourism Ireland's key markets, including the USA, Great Britain, France, Germany, Spain, Italy, Nordics, Belgium, the Netherlands, Canada and Australia/New Zealand.

Projects should focus on themes such as exploration, authentic local experiences and connection with nature. Applications profiling Northern Ireland, and regional locations, particularly with content suited to autumn, winter or spring, are prioritised in this round.

The deadline for applications is 11 June 2025 (15:00).

For more information, please visit Tourism Ireland International Programming Ireland Fund 2025 - Call for TV funding applications - Northern Ireland Screen